The question
Why do so many sports nutrition brands sell to young athletes, but so few feel like they’re actually built for us?
Built by us. Built for us.
Why wait until we’re older?
We’re Dominic and Mason: friends, high-school athletes, and the founders of Hydr8Stx. We started the brand we wanted to see in our own sports bags.
Sports already taught us the rule.
You can’t control how naturally gifted you are. You can control how much work you put in.
How it started
One idea. A lot of reps.
The search
We spoke with business owners, researched manufacturers, and contacted more than 40 suppliers.
The bad samples
Some early formulas were rough. We kept tasting, learning, changing, and arguing about flavors.
The first pouches
More than a year after we started, Hydr8Stx went from an idea between friends to a real product in our hands.
Friends first
Still athletes. Now entrepreneurs too.
Hydr8Stx has been built around school, practices, games, and everything else that comes with being a student-athlete. That perspective isn’t a campaign. It’s the reason the brand exists.
And we’re not trying to build it alone. We want young athletes to help shape the stories, flavors, partnerships, and ideas that come next.
Join what we’re building